Mailchimp
Mailchimp makes your email marketing work seamlessly.
The service has three main functions: setup, sending, and analytics. Setup provides templates to help you create visually appealing emails that are also user-friendly for your customers.
Sending is used to streamline the sending process. This includes simplifying tasks like importing contacts into the email, i.e., the email addresses that will receive your newsletter or email.
Analytics deal with features that are often made possible because Mailchimp can be integrated with Google Analytics. Therefore, you can find out how many users open your email and at what time they do so.
An example of when Mailchimp comes in handy is when online stores send out gift cards via email when customers have birthdays. Instead of someone going through a list of birthdays, Mailchimp keeps track of when customers have their birthdays and can automatically send out a gift card the day before the customer's special day. As mentioned, user-friendliness is the key.